| In the T-Shirt business the most important indicator | | | | People who will use this tees will probably range form |
| of new trends are what young people wear. It is | | | | age 13 to 35. Now that is a huge age demographic |
| important to know that any design in any product is | | | | that you will cater to. The best thing about this |
| in some way a bridge to the inner youth of the artist. | | | | demographic is that the population of most cities in |
| It is therefore logical to consider that even in the | | | | the world is considered young and falls within this age |
| T-shirt industry art is the most important component | | | | range. Now that is one big population to cater to and |
| of marketing. You will have to sell what is considered | | | | make money out of. |
| as an art masterpiece. | | | | 3. Everyone wants Distinctiveness |
| If the latest trend now are designs that expose the | | | | Urban tees are the expressions of emotions of the |
| wacky and crazy side of people such as quotes and | | | | people who wear it. Now for a huge population range |
| funny situations, expect that the next trend will be | | | | you cannot possibly print and design for each one. |
| the urban tee. Before I dwell on it further, let me | | | | What you can do is have designs that are general in |
| explain why it is called as such. Urban tees are those | | | | theme but are unique to an individual. Say for |
| that are worn by people in the street particularly in | | | | example a design that says Love but with a black |
| New York. These are worn by young people who like | | | | rose in it. For some people it has no meaning but for |
| the hip-hop genre. Urban tees are actually the silent | | | | some it has. For such a huge population to cater to |
| exclamations of the youth in New York. The designs | | | | hitting even half of it is profitable. |
| are graphic and usually show the hidden emotions go | | | | 4. Pricing depends on the Design and not the Brand |
| of the person wearing it. | | | | You will be able to sell quality plain t-shirts that are |
| The question then is why should you be ready to sell | | | | cheap at a higher price because of the design. Yes, |
| it once it hits the consciousness of T-Shirt | | | | when you go to urban tees chances are you can |
| enthusiasts. Here are the reasons. | | | | give a higher price tag for the more elaborate |
| 1. It is the New Trend | | | | designs than the simple ones. The best thing about |
| I mentioned that in this industry it is the fashion trend | | | | this is that people will not complain about the price |
| that will make or break you. This is the single most | | | | because the shirts themselves are work of art and |
| important reason why urban tees should be your | | | | any product that is borne out of an artist is |
| next target. They are what the young people are | | | | considered valuable. |
| starting to wear. Hence, it is just a matter of time | | | | These are just some reasons why Urban tees are |
| that other people will start to knock inside their inner | | | | the next frontier in t-shirts. Still, it is your call if you |
| youth and demand for urban tees. | | | | want to venture in selling Urban tees in your |
| 2. The Range of Customers is Big | | | | Wholesale T-shirt business. |