| This may sound crazy, but printed t shirts may be | | | | spend 1000 dollars on printed clothes, hats and other |
| one of the best methods you can invest in to help | | | | printed specialties. Or spend 1000 dollars in the local |
| brand your business on a local, state or national level. | | | | newspaper. In the newspaper you get 1 day to 1 |
| We will cover the advantages of branding with | | | | week worth of exposure depending on the papers in |
| printed shirts and other clothing items in this short | | | | your local area. It is viewed 1 time at best by the |
| article. But there is other information that you need | | | | recipient of the paper, then discarded, used for the |
| to understand prior to getting into how printed | | | | pet, or burned. |
| clothing can be used for this effect. | | | | Let�s look at 1000 dollars worth of top quality |
| Branding is a simple method of making your name | | | | shirts with your information on them. Lets say you |
| synonymous with a product and or service. Let me | | | | get only 50 shirts for that price ( I know this is a |
| ask you a question. If you get a small cut or abrasion | | | | crazy low number, but it is for argument). Now |
| on your knee, what do you put on it to protect it | | | | let�s say that each person you give one to |
| from getting dirt or infection in it? Did you say | | | | knows 100 people. And most funeral directors will tell |
| �Band-Aid�? Well, the fact of the matter is | | | | you the average person knows 250 people That is |
| that you put an adhesive bandage on it. Band-Aid is a | | | | putting your company in front of 5000 people just |
| brand name. The beauty is that they made Band-Aid | | | | from initial contacts. Now let us look at who else |
| brand so common with advertising and jingles that | | | | sees the advertisement. When a person goes |
| most confuse the brand for the actual product. | | | | shopping they are seen by an average of 400 |
| Another example is Kleenex which is not a napkin. It | | | | people. So 50 times 400 is 20,000 views if each just |
| is the brand name, not the actual product description | | | | wears the item 1 time each going grocery shopping. |
| or name. Again branding has had a major effect on | | | | Now, what about someone who wears it all day on |
| this top selling brand. So now that you know what | | | | an outing in town. |
| branding is, lets get into how this branding can fit into | | | | Again, this is just 1 day, The ads will be seen |
| your business and how it ties to printed shirts, hats | | | | hundreds of thousands of thousands of times from |
| and clothing. | | | | just 50 quality items being presented to the public as |
| Usually the first objection I get to printed clothes and | | | | a �free gift� from you to them. Just make |
| other printed specialty products is that it is just plain | | | | sure the items are nice and the people will wear |
| out expensive. Let�s look at this theory. You | | | | them. |