| Is there a more common fashion item as the t-shirt? | | | | designs have to be quite so cynical though, in many |
| They seem to be one of the most fundamental | | | | ways the t-shirt has become a mobile advertising |
| building blocks of people's wardrobes, from cheap | | | | sign. Consumers are perfectly happy to actually hand |
| mass produced items to bespoke designer pieces; | | | | over money for the privilege of walking round with |
| t-shirts have become a staple of many high streets. | | | | an advert blazoned across their chest. Surely it could |
| This article will look at t-shirts places in the worlds of | | | | be the company asking if they can give out money?! |
| fashion and general society, and ask the question | | | | There seems to have been a recent upsurge in |
| that everyone is thinking - why are they so popular? | | | | personalised t shirts that reference common cultural |
| The t-shirt seems to have been around since the | | | | points such as film and TV. What's more, they are |
| dawn of time, they bear a striking resemblance to | | | | now deliberately referring to something very obscure |
| underwear garments from the 19th century. It | | | | within that reference. The idea is pick out a very |
| seems that fashions probably changed, suddenly the | | | | small detail within that film, perhaps using a major |
| world is less concerned with layers of clothing, and | | | | block-buster film. If there is a fictional company within |
| the comfortable undergarment becomes more | | | | that film then make a t-shirt that has apparently |
| acceptable to be seen in public view. Surely this has | | | | been made by that company. It serves as a little 'in |
| to be one of the great selling points for t-shirts; they | | | | joke' between the wearer and anyone familiar |
| are extremely comfortable while also retaining the | | | | enough with that film to actually 'get' the reference. |
| possibility of being well tailored. They don't have to | | | | The future for t-shirts looks rosy indeed. With the |
| appear scruffy, although they do that very well! | | | | internet it is now possible for people to get |
| There seem to be a whole host of memorable | | | | whatever design they want printed. That may be a |
| t-shirts, some have become icons for famous political | | | | small band looking to sell some after a gig, or even |
| movements or simply societal touch-stones, the | | | | just a stag or hen party looking to get a cheap |
| meaning behind the design seemingly lost behind the | | | | group outfit for a weekend's entertainment. |
| ability to sell a cheap slice of that ethos. Not all t-shirt | | | | |