| T-shirts have been an integral part of the American | | | | the popular trend and was considered as being cool. |
| fashion industry ever since it acquired its new and | | | | The t-shirts which were popular during the 1990s' |
| innovative image in the 1950s' and at that time were | | | | usually had 'Button Your Fly' written on them and |
| treated as vehicles meant for promoting sociological | | | | were combined with baggy and flare jeans. The turn |
| and industrial causes. Most of the fashion trends are | | | | of the century saw t-shirts being used as billboards |
| subject to change with the changing climate as well | | | | for slogans which reflected one's personal feelings |
| as the transforming mind-set of people of people all | | | | and were usually available in dull colors and V-necks. |
| over the world and since it is not possible for | | | | There are a number of reasons as to why t-shirts |
| everyone to buy new clothes every now and then, | | | | have always featured in the American fashion |
| people often look for universal fashion options which | | | | industry and one of the main reasons is that this |
| would remain in vogue all through the year. The | | | | particular apparel has a young feel about it due to |
| t-shirt easily fits the requirement which explains its | | | | which the wearer tends to feel younger than his |
| wide popularity and unquestioning acceptance. | | | | years and hence connect well the upcoming |
| While the t-shirts in the 1950s' were the forte of the | | | | generation. It is due to this reason that t-shirts have |
| young and the rebellious, they underwent an image | | | | percolated through every social, cultural and economic |
| makeover in the 1960s' when improvements in the | | | | level as style statements which are accepted not |
| field of printing and dyeing resulting in printed and | | | | only in formal settings but even in rural and remote |
| tie-dye cotton t-shirts which were preferred by | | | | areas. |
| people. The arrival of the 1970s' heralded the | | | | T-shirts as a part of the American fashion industry |
| introduction of the disco and the large and | | | | were unisex in nature when they were introduced |
| loose-fitting t-shirts were replaced by form-fitting and | | | | but over a period of time, this trend changed and |
| tight t-shirts which were worn in combination with | | | | nowadays there are separate t-shirts for men and |
| tight pants and were considered as being particularly | | | | women. Since women today participate in a number |
| suitable for concert dancing. This version of the | | | | of activities like sports, yoga, business, fashion and |
| t-shirt had a romantic aspect as well when they were | | | | corporate meetings, a comfortable and stylish t-shirt |
| worn by men along with bell bottomed pants and | | | | serves as indispensable multi-purpose apparel which is |
| shoes for attracting girls and while men wore rock | | | | available in a variety of designs. It is thanks to the |
| concert t-shirts and tie-dye t-shirts, women generally | | | | American fashion industry that it offers the |
| combined the same with mini skirts and hot pants. | | | | contemporary woman a number of options today |
| The 1980s' witnessed a further change in this trend | | | | with regards to t-shirts in terms of a wide range of |
| when iron-on t-shirts with stone washed jeans was | | | | fabrics, designs, color combination and styles. |