| ext">The popularity of the T-shirt is universal. It is | | | | styles for the duration of the promotion. |
| worn in schools as part of the school uniform, on the | | | | Just as milk cartons have been used to carry the |
| beach as an item of casual wear and even under | | | | photographs of missing children, a T-shirt can do the |
| suits for a semi-formal appearance, especially for | | | | same job. Many fashion T-shirts on the high-street |
| women who aren’t expected to wear a shirt | | | | carry environmental messages and slogans as part of |
| and tie with their suit. Many workers have T-shirts or | | | | their design and some have pun’ logos and |
| polo shirts as part of their corporate clothing as they | | | | slogans as political statements about big brand |
| can be made in house colours and screen-printed with | | | | companies they want to knock. It doesn’t |
| logos, promotional messages and advertising as part | | | | have to be a bad thing; any good publicist could use |
| of a campaign while still appearing as part of the | | | | this to their company’s advantage with a |
| company uniform’ that most workers are | | | | well-worded spin to provide comment in defence. |
| happy to wear. | | | | T-shirts can be freebie giveaways at functions, fetes |
| It can be an ideal way of showing affiliation with a | | | | and festivals, providing a canvas for their advertising |
| charity or other association a business wishes to be | | | | on the backs of the multitude in attendance at the |
| in the company of and show support to. If the | | | | event and even afterwards when they might only be |
| company has a strong identity with a particular colour | | | | worn for doing the garden or as a cover all at the |
| it can very easily incorporate the design of the | | | | beach and swimming in the sea, the advertising and |
| enterprise it is supporting on to its T-shirts. For | | | | the logo remain for all the world to see. |
| example, a well-known bank/insurance company | | | | Screen-printing is a quick process; in some cases a |
| major retailer could have their T-shirts screen-printed | | | | morning order placed can be delivered as quickly as |
| with the logo of one of the cancer charities with all | | | | later that day if the printer’s is nearby |
| the writing in their own house colours but the charity | | | | (volume permitting and T-shirts provided of course). |
| logo in its own colour. They might just use a block | | | | If you are interested in screen-printing for corporate |
| colour identified with their own company printed over | | | | clothing there are consultants available who can talk |
| with the associate details and logo. Or they could | | | | you through design possibilities that would be |
| have plain white T-shirts promoting the charity but | | | | cost-effective and reflect your company image well. |
| using their house colours and font style (except for | | | | You might have your own design or they could come |
| the charity logo). Indeed if partnerships have been | | | | up with suggestions of possibilities to suit you brief |
| set up there can be an agreement reached where | | | | and your budget. |
| each has the other’s permission to swap | | | | |