| I was on the phone with a guy from Alabama the | | | | confident that I'm willing to assume all the risks by |
| other day, his name is Tony and we had a long | | | | letting you keep 12 of my t-shirts with no upfront |
| conversation about different ways to get his t-shirt | | | | monies. If they don't sell, you owe me nothing... If |
| designs out to the general public. At the end of the | | | | they sell, then you and I both win. Let me leave this |
| call, I told him that I wish I recorded the call because | | | | here and when they sell out, call the number on my |
| it was a great freaking call! | | | | business card and I'll bring you some more.. Fair |
| Anyhow, Tony created some great designs, and I | | | | enough??? (don't say anything until they respond). |
| won't say what they are because I didn't get his | | | | Why do I teach risk reversal? It's because it works. |
| permission, but he wanted to know some | | | | If you're not willing to assume any risk whatsoever, |
| inexpensive ways to get it out. Because of the | | | | then why should the business pay you upfront |
| target group he was going after, we discussed one | | | | money for your t-shirts and take the risk of possibly |
| possible venue would be t-shirt shops in the mall... I | | | | not selling a single tee? |
| don't know about your mall, but mine has like 2-3 | | | | If your design is that great, then assume the risk... |
| t-shirt and hat type shops. He felt strongly about his | | | | they'll look at you quite differently. Keep in mind, |
| designs and felt most people would buy it if they | | | | these people are approached everyday about some |
| only saw it. | | | | type of opportunity, and it's not often that someone |
| If you feel you have a great design, approach the | | | | will come around with an "risk reversal" proposition. If |
| shop owners directly. Why? Well, because these | | | | the store owner makes money... then you do too! |
| shops are in business to make money, and if your | | | | Depending on the type of t-shirs you're selling, try a |
| design does well... they make money. Now, how do | | | | gas station. They make very little profit on gas sales, |
| you approach these guys (or ladies)... well, you do | | | | and that's why you see them selling everything from |
| what I call "Risk Reversal". In other words, you | | | | watches, to fake teeth, dvds, and more... They're |
| assume all the risk, while the store owner assumes | | | | trying to generate revenue. Pass the same offer to |
| NONE! In other words, approach the store owner like | | | | them too... they're business owners, they're out to |
| this... | | | | make money just like you are. |
| Sir (or Ma'am), I feel my design is what your store is | | | | You might get lucky because many own several gas |
| missing and I'm 100% confident that if the people | | | | stations. |
| see these t-shirts, you'll make huge profits. I'm so | | | | |