| Rebel rok – a start-up trendy t-shirt company | | | | MaConaughey, Sarah Silverman, Oliver Stone, Dave |
| out of Bronx, New York – is proving that | | | | Chapelle, and, yes – even world-renowned diva |
| business success is rooted in the basics: a basic | | | | Barbra Streisand. |
| understanding of sub-cultures and human motivations. | | | | Through t-shirt their company, Rebel Rok promotes |
| For Rebel Rok, alternative sub-culture and uniformity | | | | free expression and encourages individuals to take a |
| aren't as divergent as one might think. Instead, the | | | | stand on issues they believe in. The Go Greene |
| Rebel Rok philosophy is rooted in the belief that | | | | movement is largely supported not only by individual |
| personal expression can lead to mass adaptation. | | | | who enjoy using recreational marijuana, but also by |
| Rebel Rok's signature t-shirt design is controversial | | | | people who believe in legalizing recreational marijuana |
| for many; it's a derivative of the international | | | | and ensuring the nationwide availability of medical |
| recycling symbol emblazoned with the moniker of Go | | | | marijuana for qualifying medical patients. |
| Greene. Go Greene is a pro-marijuana movement | | | | However, while many Go Greene supporters believe |
| that is taking force around the country. | | | | in all three causes, some believe that marijuana should |
| Through the Go Greene movement, Rebel Rok is | | | | be restricted to medical use alone. Go Greene does |
| spreading the word that marijuana use isn't isolated | | | | not discriminate amongst its supporters with differing |
| to a particular sub-culture of people, as some might | | | | opinions on how marijuana should be used or legalized. |
| suggest. Indeed, marijuana use is becoming | | | | Instead, the movement supports all viewpoints that |
| increasingly accepted for medical purposes (medical | | | | advance the ubiquity of marijuana use. |
| marijuana is legal in 13 U.S. states) and is becoming | | | | “Go Greene is just one of the expressions that |
| increasingly ubiquitous in mainstream media – | | | | we've created and cater to,” said Rebel Rok |
| thanks, in part, to celebrity users like Frances | | | | founder Menes Morris. “We believe that |
| McDormand who posed for the cover of marijuana | | | | everyone should have an opportunity to freely |
| aficionado magazine “High Times.” | | | | express themselves and have designed comfortable |
| Other celebrities who have reputations as marijuana | | | | and trendy T-shirts around those expressions.” |
| users include Seth Rogan, James Franco, Cameron | | | | Morris also said that the company accepts |
| Diaz, Drew Barrymore, Justin Timberlake, Kimora Lee | | | | suggestions for designs and expressions to include in |
| Simmons, Nicole Ritchie, Paris Hilton, Snoop Dog, Lil | | | | their suite of offerings. |
| Wayne, Mariah Carey, Charlize Theron, Matthew | | | | |