| Custom t-shirts, now-a-days, are the dernier cri in | | | | trademark logo and try to build the brand’s |
| fashion. It makes sense to know about the reasons | | | | image in the minds of people. |
| that have led to the popularity of these cult t-shirts. | | | | Custom t-shirts are increasingly being used by |
| Custom t-shirts were first sported by the European | | | | colleges, corporations, retailers, sports teams, civic |
| soldiers during World War I. These were lightweight, | | | | groups, leagues, school groups and bands. They have |
| loose, and comfortable t-shirts made of cotton with | | | | become walking billboards and some use it to |
| a logo of the army they represented. The idea | | | | express their attitude and feelings. These custom |
| caught on with Americans who were soon sporting | | | | t-shirts are sure to get one noticed by drawing |
| these cool t-shirts right through the war period and | | | | attention to the words or the picture. |
| then these were further personalized with certain | | | | The recent US presidential elections and the |
| messages that appealed the youth. Custom t-shirts | | | | subsequent historical win of Barack Obama have led |
| were then a rage with the youth and considered the | | | | to many companies producing custom t-shirts that |
| wardrobe staple in the sixties, seventies, and eighties. | | | | sport pictures of Obama and slogans favoring him. |
| Even today, custom t-shirts, (now also known as | | | | Some of these t-shirts were made before the |
| personalized or promotional t-shirts) are widely worn | | | | victory while some were made after the elections. |
| by kids and adults alike. | | | | Some of these custom t-shirts have wordings like |
| Custom t-shirts can feature either a logo or printed | | | | Vote for America, Vote for Obama, The Man, The |
| words also known as one-liners or slogans. These | | | | myth, The Legend Obama, Yes We Can, and Obama |
| slogans or words could support a particular political | | | | for Change. Other Obama support t-shirts have the |
| party or can also be environment or earth-friendly | | | | picture of Barack Obama over the American flag |
| messages like ‘Save Water’, ‘Each One, | | | | backdrop while others have his caricature with |
| Plant One’, ‘Save the Turtles’ and so | | | | inspirational sayings like Time For Change and Yes |
| on. Some t-shirts could also have funny one-liners, | | | | We Did. These t-shirts are a craze with the |
| satirical sayings, or even words that appeal to the | | | | Americans who feel strongly for their country and |
| ‘flower child’ in you. Logo t-shirts normally | | | | the one who will be running it. |
| are promotional t-shirts that carry the brand’s | | | | |