| When it comes to bang for your advertising buck, | | | | this: These ads are only going to run a few times, |
| there's no better deal than a screen-printed t-shirt. | | | | and there's no guarantee that the television or radio |
| When your business or organization distributes | | | | station's audience is even going to listen or pay |
| screen-printed t-shirts with your business name or | | | | attention to them. |
| logo on them, you're not just giving your message to | | | | With screen-printed t-shirts, you get continuous |
| one person. You're turning that person into a | | | | exposure as the folks you gave shirts to wear them |
| messenger for your business or organization, getting | | | | on various days. While television and radio ads only |
| your name out to anyone that person sees while | | | | run on certain times on certain days, with a big run |
| wearing your t-shirt. Considering the fact that most | | | | of screen-printed t-shirts, it's guaranteed that at any |
| folks keep a t-shirt for at least a year or so, and will | | | | given time in the city someone is wearing one of |
| likely wear that shirt at least 10 times in a year, | | | | your shirts, and a whole lot of other someones are |
| you've bought yourself quite a bit of advertising | | | | looking at it. |
| space. | | | | In terms of return on investment, screen printed |
| Here's a few facts and figures regarding other | | | | t-shirts are the best use of your advertising dollars. |
| advertising mediums: | | | | No other medium can promise the results a run of |
| The average cost of a 30-second television ad in a | | | | quality screen-printed t-shirts can. |
| medium-sized market is about $1,000 and costs can | | | | Screen-printed t-shirts are a successful staple of |
| be far greater depending on the production value of | | | | guerrilla marketing, a sales concept that uses |
| the ad. The better the quality, the more your ad is | | | | low-cost, high-attention getting tactics to spread the |
| going to cost. | | | | word to the public. |
| The average cost of a 30-second radio ad in the | | | | The key to creating a successful marketing campaign |
| Houston area is $264, according to | | | | using screen-printed t-shirts you need to make |
| A full page print ad in a mid-market newspaper can | | | | catchy, attractive shirts that folks will actually want |
| cost anywhere between $1,000 and $5,000, | | | | to wear. With the right design or a humorous logo, |
| depending on the placement and complexity of the | | | | you can actually create a fashion mini-trend in your |
| ad. | | | | area as your shirt, and your business, becomes a |
| While these costs are competitive and in some cases | | | | staple of local culture. |
| may be cheaper than a large run of t-shirts, consider | | | | |