| When you put your advertising dollars to work, you | | | | Considering the fact that the t-shirts will be worn on |
| want them to be as effective as possible. That | | | | multiple occasions in a large market city, we'll |
| means getting your message to a wide audience at | | | | conservatively estimate that the t-shirts will garner |
| the lowest cost possible. | | | | 250,000 impressions. This means you've paid only |
| In this recessionary economy, ad budgets are tight. | | | | about a penny per impression, and chances are that |
| When businesses are having to make hard choices | | | | your shirt will get seen even more than this as folks |
| about products and people, it's hard to justify | | | | travel. |
| spending exorbitant amounts on advertising, even | | | | It's not rocket science, folks. The fact is that |
| though it is vital to getting folks in your stores or | | | | screen-printed t-shirts are about the best advertising |
| restaurants. | | | | investment you can make, especially if you have a |
| When determining how to invest your advertising | | | | tight ad budget. Screen-printed t-shirts do more than |
| budget, you have to look at your return on | | | | conventional print or TV ads in that they create |
| investment, or ROI. This is a ratio that shows the | | | | loyalty to your business from the folks who get the |
| cost of advertising compared to the number of | | | | shirts, get your message out to people multiple times |
| people you are able to reach with your message. In | | | | and are extremely cost effective. |
| advertising it's impossible to determine exact ROI, | | | | Other forms of advertising can only reach certain |
| but you can get a good sounding on how effective | | | | people at certain times of the day. With a large order |
| your campaign is. | | | | of screen printed shirts, your ad can be out there 24 |
| The fact is that screen printed t-shirts have one of | | | | 7 for a minimal cost. |
| the best ROI's in advertising. | | | | The use of screen-printed t-shirts is part of a |
| Here's an example: | | | | business strategy known as guerrilla marketing. |
| If you place a $5,000 ad in a magazine with a | | | | Guerrilla marketing uses low-cost, attention getting |
| circulation of 100,000, your cost of impression - the | | | | methods such as t-shirts, street performance and |
| price of the ad divided by the number of people who | | | | publicity stunts to gather attention and interest. It |
| may see it - is $.05 per impression. | | | | works best in urban areas, but can be used to good |
| Now let's say you print 500 t-shirts for $3,000. | | | | effect in smaller areas too. |