| You've got a great product. You've got a dedicated, | | | | something nice to say about you and your business. |
| well-trained staff. Now all you need is some | | | | When folks are wearing the t-shirt you gave them, |
| word-of-mouth to get some foot traffic in your place | | | | they think you've done them a favor by giving them |
| of business. | | | | a free t-shirt, when in reality they're doing you a |
| What do you do? | | | | favor by advertising your business. |
| Radio and television are great ways of getting the | | | | Also, when you get folks to wear your business' |
| message out, but are prohibitively expensive. Same | | | | t-shirt you create an association between themselves |
| for newspapers. Internet message boards are free, | | | | and your business. Because many people choose their |
| but have a limited audience. You need an inexpensive, | | | | clothing to represent their individuality, getting them |
| but eye-catching way to sell yourself to the public. | | | | to wear your shirt wraps you up in their identity. |
| Screen printed t-shirts are your answer. | | | | Because humans are social creatures, their friends |
| With a minimal investment, you can turn your friends, | | | | and family will look favorably on your business |
| customers, family or just about anyone into a walking | | | | because someone they know is wearing its logo. |
| billboard for your business. | | | | Can radio or television really offer anything like this? |
| Most forms of advertising media have a very short | | | | The answer is a resounding no. |
| shelf life. The TV or radio ad you buy is only going to | | | | Screen printed t-shirts are a tool used in a business |
| run for a set amount of time. The newspaper ad is a | | | | tactic known as guerrilla marketing. Guerrilla marketing |
| one-shot deal. To get these ads on the air or in print | | | | uses low-cost, but highly visible methods of branding |
| again, you're going to have to shell out more money. | | | | and message delivery to gather attention and |
| With screen printed T-shirts, you get more bang for | | | | interest for a business or cause. Other forms of |
| your buck because your ad runs every time | | | | guerrilla marketing include sign wavers, giveaways and |
| someone wears your shirt. And the quality T-shirts | | | | public relations stunts. It's highly effective in dense, |
| sold by Houston Screen printing can last for years. | | | | urban areas and works great for small businesses |
| This means that for a minimal investment, you can | | | | trying to make a name for themselves. |
| get years of good advertising by choosing to use | | | | The key to mounting a successful guerrilla campaign |
| screen printed T-shirts to market your business. | | | | using screen printed t-shirts is to use an attractive, |
| Another good thing about screen printed T-shirts as | | | | yet simple design on the shirts. You may want to hire |
| a marketing tool is the goodwill they create. In this | | | | a graphic designer to handle this four you, but there |
| tight economy, any free item is appreciated by the | | | | are quite a few online sites that can provide you with |
| public. By giving away t-shirts to the public, you're | | | | pre-designed options. The shirt should be |
| automatically creating a favorable impression of your | | | | eye-catching and give basic contact info. Making use |
| business in their minds. And when someone asks | | | | of humor in your design is generally recommended |
| them about their t-shirt, they'll most likely have | | | | because it creates a lasting impression. |