| Everyone loves a free t-shirt. Go to any live event, | | | | out of special t-shirt launchers into crowds, making |
| and it's a guarantee that if someone is giving away | | | | them even more exciting to the crowd. Also, with |
| t-shirts the crowd will go nuts. It's almost like it's | | | | screen-printed t-shirts, you don't have to worry |
| written in the human DNA. | | | | about possible lawsuits stemming from faulty |
| That's why if you want to promote your cause or | | | | giveaway products such as pens or toys. T-shirts are |
| business, there are few better items you can use for | | | | among the safest promotional materials you can give |
| a giveaway promotional than a screen-printed t-shirt. | | | | away. |
| They generate instant interest, create customer | | | | Another thing that makes screen printed t-shirts a |
| loyalty and are easy to obtain and distribute. | | | | great give away items is the fact that per unit |
| Clothing is one of the four basic human needs. When | | | | they're very cheap, especially if you're giving away a |
| you give away one of these items, you're tapping | | | | lot of them. There are very few giveaway items |
| into a primal part of the human psyche. On a | | | | that come anywhere near the cost-effectiveness of |
| subconscious level, the mind equates the giving of a | | | | screen printed t-shirts. |
| basic need with the giving of life. Is it any wonder | | | | While pens, buttons or other trinkets may cost less, |
| that one of the first things public safety officers give | | | | they aren't as large or as noticeable as a t-shirt. |
| to victims of natural disasters is food or water? By | | | | When you give someone a t-shirt with your name or |
| giving them these basic needs, the officers reassure | | | | business logo printed on it, you turn that person into |
| these folks and gain their trust. | | | | a walking billboard. Unlike radio and television |
| While, of course, it would be absurd for someone to | | | | advertisements, which cost a lot and only run a few |
| equate the gift of a t-shirt with the gift of life, on | | | | times per day on certain stations your target |
| some deep level this gift will trigger a very positive | | | | audience must turn to, your advertisement could |
| and favorable reaction from the recipient, creating | | | | possibly be in multiple places throughout your |
| loyalty and goodwill toward you and your business. | | | | business area 24/7. And with an average life of one |
| Screen-printed t-shirts are easy to make and | | | | to three years, you've bought yourself a longterm |
| distribute. At large sporting events they're even shot | | | | advertising asset at a minimal price. |