| March is the month when many of us in the | | | | When it comes to printing on t shirts the future is |
| promotional t shirt industry get together at the NEC | | | | digital, with most people being able to create artwork |
| Birmigham for the Printwear and Promotion Show to | | | | direct from their laptop or PC it is now possible |
| see the latest developments and products. | | | | fort-shirt printers to turnaround small custom design |
| This year there has been a race by many of the | | | | shirts without charging over the odds. |
| main t shirt manufacturers to get their range of | | | | There will be rich pickings for the companies who get |
| 'planet friendly' t shirts into the market place , by | | | | the technology right, as this will generate increasing |
| planet friendly I am of course referring to the organic | | | | turnover for the printer and ink manufacturers, as |
| cotton types, Fairtrade and wait for it - Bamboo, and | | | | well as the print shops and online store owners who |
| no it's not as uncomfortable as you are thinking! | | | | will be offering previously undreamed of creative |
| One genuine breakthrough is the world's first fully | | | | design and image reproduction capabilities. |
| recycled t shirt by American company Anvil, this shirt | | | | It appears the promotional T-shirt market as a whole |
| apparently ticks all the right boxes with it's green | | | | will continue to grow this year due to the versatility it |
| credentials. Using materials that were destined for | | | | offers as a promotional material. The freedom that |
| landfill - yarn waste, new apparel cuttings and | | | | comes with being able to personalize a T-shirt with a |
| industrial fibres are sorted by color and made into a | | | | particular message due to the sophisticated printing |
| lint material known as shoddy, this is then spun into a | | | | technologies now available, means they may be more |
| yarn used to produce the recycled shirts. | | | | widely used as a marketing tool. That said, premium |
| A lot of t shirt manufacturers have woken up to the | | | | ranges of T-shirts may not flourish as much as the |
| massive health & fitness potential for their | | | | budget and mid-range counterparts due to the |
| clothingand many of them featured special | | | | current economic climate. |
| treatments applied to fabrics which are designed to | | | | Underlining the optimism in this sector, there are now |
| provide optimum performance for the user. One such | | | | more styles and designs to choose from than ever |
| company Alo, who's unique treatments and fabrics | | | | before. For 2009, expect plenty of clothing ranges |
| include Cool Fit , draws moisture away from the | | | | styled for women which demonstrate a fine level of |
| body and anti-microbial treatment for odor free | | | | detail being put into many shirt-designs by companies |
| clothing. | | | | such as Fruit of the Loom, Skinnifit and US Basic. |