| Highly visible, mobile and cost effective, printed | | | | promotional T-Shirts available: Solid colour, ones with |
| T-Shirts can be ideal for use in a promotional | | | | short, three quarter or long sleeves, in plain or |
| campaign. Here are 5 tips to help you get it right. | | | | contrast colour; in Cotton, Organic Cotton or even |
| When you have a message to deliver or a brand to | | | | the latest sports fabrics, like 'moisture wicking' |
| promote, you need a promotional item that can | | | | Polyester. |
| provide the maximum exposure, for the longest time | | | | I know it sounds obvious but if your promotion is |
| and at the lowest price. Every year a new range of | | | | aimed at fashionable cosmetics for young women, |
| promotional goods come to market but it has to be | | | | then go for a ladies fitted T-shirt in a fashionable |
| said that for high impact promotions, printed T-Shirts | | | | colour and choose sizes that will flatter - don't adopt |
| still take some beating. | | | | a one-size-fits-all approach. |
| Here are 5 tips for success: | | | | 4. Determine the minimum quantity of printed Tees |
| 1. Allow plenty of time to source your printed Tees - | | | | that you might require for the promotion and then |
| don't leave arrangements until the week before the | | | | add 10 to 20% (depending on quantity). In most |
| event, as the chances are something will go wrong | | | | cases it's better to have a few more garments |
| and you will have missed a valuable opportunity. The | | | | available than to run out of T-Shirts part way |
| old adage is true: If you fail to plan, then plan to fail. | | | | through an event or campaign and if you've made |
| If the printing is fairly straight forward, then a supplier | | | | the right decisions with your chosen product then |
| may be able to turn your job around quickly or offer | | | | having a few more people advertising your brand can |
| an express service but don't bank on this, as there | | | | only be a good thing. |
| may be 50 other clients in the queue before you. | | | | Obtain quotes from two or three different suppliers |
| For a new promotional project or campaign, try to | | | | and ask for a price for the next quantity break as |
| allow at least a month (if not two) before the | | | | well, as it may be more cost effective to buy a |
| deadline - final production may only take a matter of | | | | larger quantity (such as 500 rather than 400). |
| days but allowing time will help you to choose a | | | | 5. Ask each supplier for advice and make sure you |
| suitable T-Shirt, discuss branding, receive the mockup | | | | provide them with a full brief of what you are looking |
| sample and approve it in good time. | | | | for, what you want to achieve, any special packing |
| 2. Choose a good quality garment at a reasonable | | | | delivery requirements and the deadline for delivery. |
| price - this is far more cost effective than simply | | | | Send them the logo/logos that are to be printed in |
| buying a cheap T-Shirt, as a good quality printed Tee | | | | both 'eps' and 'jpg' file formats, with details of size |
| will last longer and provide increased exposure for | | | | position and any Pantone colours that you require |
| your brand! | | | | matching. |
| People are naturally inclined to wear garments they | | | | Select the supplier that not only offers you |
| like on a more regular basis, which means continued | | | | competitive prices but that you can also feel |
| advertising and therefore a greater return on your | | | | confident in. |
| investment. | | | | So there you have it, a few simple tips that should |
| 3. Choose a style of T-Shirt that's in keeping with | | | | help you select the right T-Shirt and ensure the |
| your promotion and in a size or range of sizes that | | | | success of your promotional campaign! |
| suit your target audience. There are lots of | | | | |