| Promotional polo shirts can help promote your | | | | expectations of your target market - bold or subtle, |
| company for a long time & there are lots to | | | | accordingly. |
| choose from. Here are some tips to help you get it | | | | Do - Choose the right type of embellishment for |
| right. | | | | your Promotional Polo Shirts. Whilst most T-shirts |
| Promotional items come in all shapes and sizes from | | | | tend to be printed, most Polo Shirts tend to be |
| biros to bathrobes but they all share a common | | | | embroidered and embroidery does add a feeling of |
| purpose, they exist to help promote a company or | | | | quality. |
| its brand or to influence public perception of that | | | | There's nothing wrong in mixing embroidery with print |
| brand. Clothing items such as Polo Shirts make a | | | | and you will often see garments that are printed on |
| great choice for promotional use as they are | | | | the chest and embroidered on the back but talk to |
| personal, visible and long lasting - all of which provides | | | | your supplier for specific advice; they will be able to |
| good advertising and the potential for a good return | | | | recommend what can be achieved with your logo |
| on your initial investment. | | | | design and what's viable to produce. |
| There are numerous applications for Promotional | | | | Do - Select the right packaging. There are a number |
| Polos: They can be handed out at exhibitions to | | | | of ways in which garments can be supplied, at their |
| prospective clients or can form part of a redemption | | | | most simple Polo Shirts can be bulk packed (loose) in |
| campaign, they can be issued to staff within a | | | | the box or they can be individually bagged (which |
| distributor network to help raise awareness or used | | | | looks far better for presentation) but there are other |
| within your own workforce as part of a corporate | | | | options as well, depending on your timeline and |
| incentive program. | | | | budget. |
| Wherever and however they are to be used, there | | | | Don't - Leave it until the last minute! The chances of |
| are a few things that you should bear in mind: | | | | something going wrong are much greater and the |
| Do - Choose a good quality garment. After all, a | | | | embarrassment of a failed campaign and all of the |
| promotional garment is there to advertise your | | | | missed opportunities are just not worth the hassle. |
| company or brand or deliver your message and | | | | If your requirements are fairly simple, then a supplier |
| people only tend to wear clothing that they like. | | | | may be able to turn your order around quickly or |
| No-one will want to wear a cheap looking Polo just | | | | offer you the option of an express service but if not |
| because it has your company name on - give them | | | | then bear in mind that there may be 50 other clients |
| some encouragement to wear it as often as possible | | | | ahead of you in the queue. Most suppliers will do their |
| by choosing a good quality garment. If you don't | | | | best to help but no supplier will want to jeopardise |
| believe me, just think of those branded Tees and | | | | other work, simply because of poor planning on your |
| Polo Shirts that languish at the bottom of your | | | | part. |
| wardrobe, only fit to wash the car in or wear in the | | | | For a new promotional project or campaign, try to |
| back garden - see what I mean? | | | | allow at least a month (if not two) before the |
| More wear, equals more exposure for your brand, so | | | | deadline - final production may only take a matter of |
| choose wisely. | | | | days but allowing time beforehand will help you to |
| Do - Select a style and colour of Polo that's in | | | | choose a suitable Polo, discuss branding, receive the |
| keeping with your promotion and your target | | | | sample/s and approve them in good time. |
| audience. Promotional Polo Shirts are now available in | | | | A bespoke Promotional Polo will take considerably |
| a wide variety of styles - mens, womens, childrens, in | | | | longer - anywhere between 2 to 6 months, |
| Cotton, Polyester/Cotton or technical 'moisture | | | | depending on where the garments are being |
| wicking' Polyester. In plain colours, striped, patterned, | | | | manufactured and whether they are being |
| with piping or contrast panels, with fabric in Pique, | | | | transported in by air or sea. |
| Interlock, Jersey, Rib or Herringbone knit. Two, three | | | | Do - Choose an established supplier and provide them |
| or five button plackets, some with pockets or side | | | | with as full and complete a brief as possible, including |
| vents and in casual or fitted styles. | | | | any deadline or launch date. Bear in mind that a |
| Whatever your aspirations, with the right supplier and | | | | sketchy, one line brief won't help the supplier to help |
| a suitable budget, you're bound to find what you | | | | you. |
| need and if not, there is always the possibility of | | | | Armed with the right information, a professional |
| having a Promotional Polo Shirt manufactured | | | | supplier will use their industry knowledge to help you |
| bespoke. | | | | achieve your promotional goals. They will advise you |
| Don't - Overbrand! There was a time when big and | | | | which Polo Shirts & which forms of branding are |
| bold was best for promotions but nowadays, apart | | | | viable and make proposals in line with the budget you |
| from a few exceptions, most people don't want to | | | | have available. |
| feel like they are actually being used as a walking | | | | With the above in mind, you should achieve a |
| billboard (even if that's what they are). Promotional | | | | successful campaign and be able to benefit from the |
| branding can be delivered in many ways, so try to | | | | advertising for years. |
| make sure that yours is in tune with the | | | | |