| Believe it or not, printed t-shirts can do a thousand | | | | they are inherently visible, behind a counter, in a |
| things. They can make up someone's mind; or make | | | | competition, across a table, much more so than a |
| them think differently about something; they can | | | | folder in a briefcase. |
| make them laugh; or preach a message to them; | | | | Message Cost |
| give them ideas; or simply spread a name around a | | | | Cost-wise, printing t-shirts – or for that matter, |
| bit. | | | | mugs, memory sticks or even ipods – with your |
| Everybody these days, in every industry and in | | | | own brand message is a cheap and inherently visible |
| every country of the world, knows the power of | | | | way of extending your brand into the home, the |
| advertising, and printed t-shirts are just that – | | | | wardrobe, the car, in fact just about anywhere you |
| superb advertising. | | | | want it to go. |
| Message Positivity | | | | The Membership Message |
| A promotional printed t-shirt will remind people of | | | | And printed t-shirts don't just work to drive the |
| your company every time they see it or use it. | | | | brand message (and therefore sales) – they |
| Creating an extended relationship with your | | | | work inside an organization too. Giving printed t-shirts |
| customers through the printed t-shirts you give them | | | | to staff can build unity in the workplace and make |
| is a brilliant way of keeping your promotional | | | | everyone feel at home and connected. Just like a |
| message at forefront of their mind. A promotional | | | | uniform gives identity, printed t-shirts give a feeling |
| shirt that has been used at an amazing sporting | | | | of membership, and foster a team ethic, as well as |
| event or corporate function, for example, can hold a | | | | being practical and hard wearing and far cheaper than |
| million positive memories and emotions – positive | | | | many uniform options! |
| feelings which are stimulated whenever people use or | | | | How to Get your Printed T-Shirts Right |
| see that t-shirt. | | | | - Think about how your printed t-shirts will fit in with |
| Message Longevity | | | | your marketing event or promotional campaign – |
| As social media and the Internet in general reach new | | | | do you want different colours for men and women, |
| heights, many promotional advertising companies are | | | | or kids sizes? Do you need different slogans for staff |
| finding that traditional printed advertising is no longer | | | | and customers? |
| as efficient as it once was. The use of inventive | | | | - Work out your delivery timeframe for your printed |
| branded promotional items therefore, such as printed | | | | t-shirts. Consider where the best location for the |
| t-shirts, can raise the marketing profile of your | | | | delivery of the t-shirts will be. Is it the main office, |
| company in a more cost-efficient manner than many | | | | warehouse or corporate occasion organisers? Try to |
| traditional advertising techniques, and in a more | | | | allow a little leeway for the delivery of the t-shirts so |
| instantly communicative and personal way too. In | | | | that you can feel more relaxed about your marketing |
| fact, unlike normal TV or printed advertising, the | | | | deadlines. |
| promotional and sales advantages of printed t-shirts | | | | - And finally, look for a wider range of t-shirt product |
| can continue to occur for many years after their | | | | styles and other garment types too. This way you |
| initial production! That's an enormous amount of brand | | | | can obtain a cross product message, which will just |
| advertising longevity! | | | | add more and more value and interest to your brand. |
| Message Visibility | | | | Many companies now offer superb printed t-shirt |
| As more and more brands fight for their place in the | | | | services and can tailor orders to include bespoke |
| market, brand presence and familiarity is becoming | | | | designs and colours, huge numbers and very short |
| even more crucial. The more often people encounter | | | | lead times. If you are looking for companies that can |
| your logo identity on printed t-shirts for example, the | | | | take your brief and deliver it perfectly, internationally |
| more your branding receives the benefits of | | | | even, look at Evolve Branding in Peterborough, Fanela |
| familiarity, credibility and visibility. And of course – | | | | in Leicester and T Print in Lancashire. |