| The New-England based company Life is Good was | | | | countries, and although Jack isn't prominently |
| founded in 1994 by two brothers: Bert and John | | | | displayed in the designs, the message of optimism is |
| Jacobs. The brothers started out by selling t-shirts | | | | still conveyed through their simple yet poignant |
| from a van and soon moved to selling shirts at a | | | | designs. |
| street fair. Finally they were introduced to local | | | | To give back to the community, the Jacobs brothers |
| retailers and the company has continued to grow | | | | started the Life Is Good Kids Foundation. This |
| from those humble beginnings. With over 4500 stores | | | | foundation supports charities that help children who |
| selling the Life Is Good brand, the Jacob Brothers | | | | are facing challenges develop emotional well-being. |
| have become a phenomenal success. | | | | 100% of their fund raising profits go directly to help |
| The simple message that life is good is displayed on | | | | children who are facing life threatening conditions. The |
| each t-shirt. The optimistic message has been | | | | Life Is Good Kids Foundation has raised over 4 million |
| embraced by people nationwide. In the beginning, | | | | dollars through their fund raising tees and the Life Is |
| most shirts feature a stick figure named Jack doing | | | | Good festivals. The festivals were created to spread |
| outdoor activities such as swimming, hiking, or just | | | | their message of optimism through games, art, music, |
| enjoying nature with the words "Life Is Good" below | | | | and activities for all ages. |
| it. Today the brand is known world-wide in over 30 | | | | |