| What do you look for in the way of decorated ladies | | | | put on the graphic designer to capture the heart of |
| wear? Is a punchy, humorous slogan what floats | | | | the ladies market! Relying on the same old same old |
| your boat? Or would you rather strike a pose in a | | | | won't cut it with today's fashion-forward women |
| simply decorated, no-text design-- maybe something | | | | consumers for whom quality is of the essence. Most |
| feminine, filigree and floral? Perhaps your T shirt | | | | designers like me had to notch up the quality to stay |
| wardrobe runs the gamut between these two basic | | | | in the game when more and more girly styles began |
| types. | | | | to flood the market. Now, whatever the style of tee |
| A great looking T Shirt on a great looking gal is a | | | | shirt I'm dreaming up a design for, my leading thought |
| beautiful sight. We could say the reverse and | | | | is that classy defines cool--this has always resulted in |
| substitute "great" with 'ho-hum" but let's not; you get | | | | a product that looks simply the bombest on the gal. |
| the idea! The point is clothing can act as an extension | | | | Theme-wise, I enjoy floral designs, in particular, single |
| of oneself. Personality and identity are often all right | | | | rose motifs. A certain feminine fluidity seems to work |
| there, expressed in the clothes we wear. The | | | | well as the leading design element in floral prints. I |
| elements of artful design brought out in graphic | | | | think metallic filigree looks great on dark backrounds |
| screen prints should serve to enhance the tee shirt, | | | | but prefer that a symmetrical framework be used |
| with an eye to complimenting the colors and fit of | | | | with metallics, which simplifies things and serves to |
| the particular style of shirt. | | | | focus in on the beauty of the lace-like intricacy. |
| A design that's well integrated with the style of shirt | | | | I think text should either be very minimal or very |
| totally grabs the eye. Conversely, designs not well | | | | funny and clever. Thinking hard about what style font |
| thought out that look cluttered and junky will detract | | | | is going to best flow together with the art is crucial |
| from the overall look. I think this is especially true of | | | | to a winning design. More often than not, this means |
| ladies wear-- the wide variety of junior sized girl-cut | | | | concocting hand-lettered text, which contributes a |
| tees and tanks. Some very popular styles of late | | | | classy, customized feel to the garment. I prefer a |
| include baby doll tees, raglans, inside-out tees, | | | | spectrum of graphic designs that range from classic |
| spaghetti tanks, shirt-in-shirts, vintage heathers and | | | | to zany. Both of these extremes are relaxed, |
| vintage ringers. Since many of these girly styles are | | | | easy-going and steer clear of in-your-face offensive |
| carefully crafted and tailored to be figure-flattering, | | | | jibes. Enduring fashions rich with fun, artful, |
| it's also appropriate to put more than your average | | | | eye-catching designs are a joy for women to wear |
| thought and care into the screen print as well. | | | | and make their own elegant statements. |
| Of course, this means more exacting demands are | | | | |