| id #CCCCCC; background-color: #ffffff;" /> | | | | Shirts, it was his son, Bernard Lacoste who has |
| So popular are Lacoste Polo Shirts, that today, tennis | | | | steered Lacoste since the early 60s and made it the |
| players, polo players and even golfers can be seen | | | | giant, lifestyle brand it is today. Lacoste Polo Shirts |
| wearing them, as well as millions of other people | | | | have come a long way from the ones in white that |
| around the world. Of course, Lacoste Polo Shirts | | | | Rene Lacoste first introduced. Today, Lacoste Polo |
| have a fascinating, evolutionary story to tell – | | | | Shirts are available in a wide range of sophisticated, |
| a story about an ambitious visionary, professional, | | | | self-colors. |
| tennis player turned casual fashion Czar, and creator | | | | Unlike the knitted, cotton pique fabric used in his |
| of the world-renowned, Lacoste Polo Shirts … | | | | original, white Lacoste Polo Shirts, the pique cotton |
| Rene Lacoste. | | | | fabric, used for Lacoste Polo Shirts today, are |
| Just as Lacoste is today a global top-of-the-line, | | | | woven, after undergoing a series of tests using |
| brand player in casual, men’s sportswear | | | | cutting-edge, fabric technology. This is one of the |
| fashion, so was Rene Lacoste – a professional | | | | main factors that give Lacoste Polo Shirts of today |
| and champion tennis player in the mid to late 1920s. | | | | their unquestionable, unmatched comfort, and make |
| The Lacoste Polo Shirts we so admire today have | | | | the fabric used more breathable. A factor that has |
| directly descended from the (white) ones Rene | | | | not only significantly added to the identity of Lacoste |
| Lacoste created and wore during the US Open | | | | Polo Shirts, but has also contributed to its |
| Tennis Championship in 1926 which he won. Not | | | | phenomenal success is the “Crocodile” |
| amused with the boring and uncomfortable, white | | | | logo embroidered on the front of all Lacoste Polo |
| buttoned-up long-sleeved shirts worn by tennis | | | | Shirts. (The logo was designed by Robert George, a |
| players then, Rene Lacoste set about creating, what | | | | friend of Rene Lacoste in the late 1920s). |
| are today considered iconic, symbols of sportswear | | | | Lacoste Polo Shirts are available in one of the widest |
| fashion – his very first line of Lacoste Polo | | | | range of rich, sophisticated, self-colors, and sizes. |
| Shirts. Rene’s new line of white, loosely-knit | | | | They are produced from the finest, quality grade of |
| cotton Lacoste Polo Shirts featured soft, flat and | | | | fabrics, either in 100% cotton or synthetic blends. |
| open collars and longer tails. | | | | Lacoste Polo Shirts also wash easily and will never |
| The (now, world-recognized), | | | | fade. Lacoste Polo Shirts can be purchased at all |
| ‘Crocodile’ logo was added around | | | | Lacoste stores, as well as upscale, department |
| the year 1927 and the new, Lacoste Polo Shirts took | | | | stores and clothing boutiques worldwide. They can |
| off in spectacular, style. Soon after his retirement | | | | also be purchased from reputed, online clothing |
| from international tennis, Rene Lacoste teamed up | | | | stores. |
| with designer friend, and President of French | | | | If there’s one men’s casual |
| knitwear manufacturing giant, Andre Gillier in 1933, | | | | sportswear line that’s truly worthy of the |
| and their partnership propelled Lacoste Polo Shirts to | | | | ‘status symbol’ title, it’s got |
| even greater heights. While credit must go to Rene | | | | to be Lacoste Polo Shirts. |
| Lacoste for the spectacular success of Lacoste Polo | | | | |