| There are many techniques and strategies for a | | | | 1. Target market |
| company, organization, specific product, politicians, | | | | 2. Color of the shirt |
| personality figures, celebrities or brand in gaining a | | | | 3. Print & design |
| reputable exposure. The key in this marketing | | | | 4. Cost |
| strategy is basically PUBLICITY. The more publicity | | | | If you happen to have an appealing logo or a very |
| materials you have, the more chances for the public | | | | interesting design, you might even attract more |
| to recall you exist. There are also different mediums | | | | people to be desperate in getting that printed shirt. |
| where you can promote publicity and that is through | | | | Employees in different establishments, organizations |
| advertisements in prime time television, newspaper, | | | | and causes are also given shirts that are considered |
| flyers, banner ads in the Internet, etc. but it comes | | | | as uniforms. |
| with a very costly price tag. | | | | Imagine an average person wearing your printed shirt |
| So, what do you think you can do to gain more | | | | frolicking in public places. Let's say he will at least |
| exposure that entails only a minimal cost and is | | | | encounter 10 people in the street or in the mall and |
| tested? | | | | will notice the print on the shirt. You have then |
| Using this strategy in gaining publicity basically caters | | | | utilized the power of a walking advertisement. You |
| to everybody. May it be male or female, young | | | | basically advertised to at least 10 people every time |
| & the old, this strategy is not gender and age | | | | that person goes out wearing your shirt. Now imagine |
| biased. Why not have walking advertisements then? | | | | a hand full of people wearing a shirt with your |
| Just like a uniform, people walking around with your | | | | company's name or logo in a highly populated area. |
| logos or brand printed on shirts serves as a good | | | | You now have walking billboards all over town and |
| medium in publicity. It has been utilized before; why | | | | you are not even paying anyone of them a single |
| not try it again considering that it's experienced. | | | | cent. |
| Everywhere your vision lands in the streets, malls, | | | | Now that is FREE ADVERTISING. |
| parks, etc. you see people wearing printed shirts - | | | | In recent studies, people patronize products that |
| may it be Abercrombie, GAP, DIESEL, Billabong, | | | | have good reviews from their family, friends, office |
| Quicksilver, their middle school logos, etc. This is the | | | | mates, people they trust, or even from strangers. |
| reason why printed shirts are very useful in gaining | | | | People who wear shirts with a company logo, |
| more exposure. | | | | organization's name, brand, etc printed on them |
| At present, you can see printed shirts with their | | | | consciously or subconsciously believes in that |
| logos on it being sold at different establishments. | | | | company. Wearing that printed shirt is a symbol of |
| Selling your printed shirts is another question but | | | | trust. The company's name goes where the shirt |
| what is essential is for you to understand why this | | | | goes. Printed shirts have the potential to give its print |
| strategy really works. One good example is, we see | | | | a global exposure. |
| people wearing shirts with Microsoft, Intel or even | | | | Therefore, printed shirts are very effective to gain |
| organizations name like ONE.org printed on them. This | | | | exposure. As long as the shirt is wearable and is |
| is a very good way to get exposure and cost | | | | continued to be worn, the company will gain |
| effective compared to print ads or advertisements. | | | | exposure. Unlike TV advertisements, radio, |
| Why? Because printed shirts are target market | | | | newspaper, billboard, etc where you need to pay |
| specific. The bigger your target market, the bigger | | | | every time your logo or name comes out. These |
| expense you will be shelling out. | | | | promotional shirts will cost a fraction compare to all |
| Here are some factors you have to consider in using | | | | the other publicity material. |
| printed shirts as publicity material: | | | | |