| The Fred Perry brand is regarded as being one of | | | | 3) The Tag |
| the most historic and iconic fashion and sportswear | | | | The content label at the back of the inside of the |
| brands in British History. It was founded by the | | | | garment is an area that is often overlooked by te |
| English Wimbledon champion of the same name. Fred | | | | counterfeit gangs, even though it can contain many |
| Perry clothing has always been incredibly popular | | | | clues hinting towards the authenticity of the product. |
| throughout the range's whole time in existence, | | | | This tag area is generally hard to miss and is printed |
| initially starting with nothing more than a basic, white | | | | with the word 'Fred Perry' in a very significant, crystal |
| polo shirt. | | | | clear sans-serif typeface, complimented with the |
| Throughout the last few decades the Fred Perry | | | | garments size and the typical Fred Perry wreath logo. |
| clothing range has embraced, stimulated and in some | | | | Fake items are usually generally designed in some |
| cases created and led the way in a number of | | | | sort of wiry, spaced out typeface alongside with a |
| clothing fads. It was the very first brand to make | | | | really bad attempt of a wreath logo. |
| the crossover between street fashion and | | | | There is an urban myth that says that shirts with a |
| sportswear when its polo shirts were adopted by the | | | | Green tag are always fake, however this is not |
| 'Mod' subculture. | | | | always the case. If the shirt that you are looking at |
| These days, they've expanded their range of | | | | was made in the past couple of years, the tag will |
| offerings, for instance Fred Perry Footwear and | | | | probably be black or blue; but not green. However, if |
| accessories, and now have also teamed up with | | | | the shirt was made in the 90s there is a very good |
| various other brands, designers and celebrities for | | | | chance it will be green. A Fred Perry polo shirt with a |
| collaborative work. Celebrated European designer Raf | | | | green tag will either be old and/or fake, but it will |
| Simons has created developed unique collections with | | | | never be new and genuine. |
| them for several seasons now, and they also have a | | | | 4) The Store and Merchant |
| number of seasons lined up for a collaboration with | | | | Take a look at the merchant or store that has the |
| singer Amy Winehouse. | | | | shirt for sale. If you're not able to physically see the |
| With the level of fame that Fred Perry has reached, | | | | merchant (like if you're buying from eBay or |
| inevitably they would sooner or later be the target | | | | Craigslist) then look at other elements such as the |
| of clothing counterfeiters. Unfortunately, when a | | | | photographs and the writing. Check the grammar of |
| brand of clothing increases in popularity, it also gains | | | | any text, and be sure to call any provided telephone |
| the attention of career-criminal conmen and | | | | numbers to see if they are real. |
| counterfeiters looking to make a cheap buck off of | | | | Examine the merchant if you can. Does he or she |
| un-expecting shoppers. The most faked item that | | | | (and their store) look like the sort of ambassador a a |
| you should be aware of is the Fred Perry Polo Shirt, | | | | prestigious brand liek Fred Perry would choose to |
| as counterfeiters find this one the cheapest to | | | | represent them? Is the store tidy or are the |
| reproduce and sell and it is also the most popular | | | | garments just piled up everywhere? Where is the |
| genuine item from Fred Perry. | | | | store located? Is it in a respectable shopping district |
| While it is generally quite easy to spot which polo | | | | of town, or is the 'store' the trunk of a car marked |
| shirts are fake and which real, sometimes the | | | | in a Wal-Mart parking lot? |
| counterfeiters will utilize methods for making the | | | | Pay particular attention to the selling price. Even |
| replica look a little more like the original, and this can | | | | though costs will fluctuate a little bit between |
| lead to confusion amongst the buyers. | | | | stockists, it's not usually by a large amount. The only |
| If you're looking for bargain Fred Perry clothes, pay | | | | time you'll find new items price drastically lower than |
| attention to the following advice on distinguishing | | | | usual would be during a sale or clearance event. It will |
| genuine products from fakes. Although following this | | | | not be regular pricing. If the vendor is offering a deal |
| advice cannot guarantee that you'll receive the | | | | like 'Buy One Get One Free' on his Fred Perry Stock, |
| genuine article (the only way of making this happen | | | | it's probably fake stock. |
| would be to purchase directly from an authorised, | | | | 5) If In Doubt, Stay Out |
| reputable merchant), ignoring it will greatly increase | | | | This tip cannot be stressed enough. Should you have |
| the chance of you getting lumbered with a | | | | any doubts or 'bad feelings' as to the authenticity of |
| counterfeit. | | | | the items, simply don't buy them. This way, if the |
| 1) The Logo design | | | | item does turn out fake then you will not have been |
| The Fred Perry Wreath is an extremely recognisable | | | | ripped-off and you will not have contributed to the |
| brand logo. Due to how fairly simple the logo is, the | | | | success of a criminal enterprise. |
| criminal gangs find it quite easy to replicate. Luckily, | | | | If everything seems to be right about an item, yet |
| few of them replicate it perfectly so there are still a | | | | you still don't feel completely confident, you should |
| few points to look out for. First of all, look at exactly | | | | phone Fred Perry. They can help you in verifying the |
| where the logo is located. Authentic logos will be | | | | authenticity of the merchandise by looking at |
| found just above one's heart, certainly much higher | | | | different areas of the garment as well as pairing the |
| or lower. Additionally, it is only ever sewn or | | | | garment with the product's unique serial number. |
| embroidered on to the polo shirt, never printed. | | | | Should they give it the green light, you will then be |
| 2) The Buttons | | | | able to purchase in confidence. |
| Buttons for a Fred Perry Polo Shirt, with couple of | | | | The very best tool you have to guard yourself |
| distinctive exceptions, will always be the same colour | | | | against fake products is your brain. If something |
| as the primary colour of the rest of the top. For | | | | appears too good to be true, it almost certainly is. |
| example, if the polo shirt is mostly red but with a | | | | When you are lured by something which appears to |
| white collar and cuffs, the colour of the buttons will | | | | be cheaper than it ought to be, ask yourself if it |
| always be red. There are one or two exceptions to | | | | makes any sense that this particular item is so |
| this, though. One of the collaborations Fred Perry did | | | | low-priced. To ensure your safety, when you are |
| with renowned Belgian designer Raf Simons used | | | | looking at getting a Fred Perry Polo shirt the most |
| buttons of opposing colour. In addition there are a | | | | effective strategy would be to look for a reputable, |
| few limited edition styles coming from Japan that | | | | authorised retailer of Fred Perry clothing. There is |
| have differently coloured buttons. However, nearly all | | | | normally a minimum of one in every sizable town and |
| Fred Perry Polos will have the same colour. | | | | city and there are many trading on the internet. You |
| Furthermore, every button will need the text 'Fred | | | | can get a definitive list by contacting Fred Perry. |
| Perry' visibly embossed into it. | | | | |