| According to many you shouldn't judge a book by its | | | | you can't get away with having the same image |
| cover, however, in reality most people do. And, | | | | everyday. Wear the same pair of jeans two days in |
| appearance isn't just an issue which has an impact on | | | | a row and nobody will notice, and the same goes for |
| the publishing business. It impacts you too! What you | | | | shoes. Wear the same jacket every day and nobody |
| wear, and how you wear it, can really make the | | | | will think anything of it. But, don't think the same rule |
| difference between creating a great impression and | | | | applies with t-shirts. You have to have an expansive |
| falling short. Whether your buying a new pair of | | | | wardrobe of t-shirts, each and every one forming a |
| shoes, jeans or a t-shirt don't think that what's inside | | | | part of who you are. |
| is all that matters. | | | | A Great Talking Point... |
| Funny t-shirts are a growing market segment, and | | | | Funny t-shirts can be a great talking point. You've |
| neither wonder -- a decade ago funny t-shirts were | | | | met someone for the first time, and the |
| associated with vacations and event memorabilia. | | | | conversation has turned to the weather. You notice |
| Now they're much more than that. It's now possible | | | | that they're wearing a t-shirt that uses a play on a |
| to buy funny t-shirts that look stylish, and have | | | | famous film character's saying to provoke humour. |
| jokes which cater for a wide array of audiences. | | | | You now have a conversational route away from |
| Personal Branding... | | | | weather and into films. Clever, isn't it? |
| Procter and Gamble are the worlds largest advertiser. | | | | Cheap And Cheerful... |
| They own a large portfolio of food brands, and they | | | | Nobody likes to wear the same clothes everyday. |
| understand how important it is to get their message | | | | And, with funny t-shirts available for under $20 you |
| across. When they decide to introduce a new | | | | don't have to. If you wear a different t-shirt |
| product to the market they don't just call it a generic | | | | everyday it will look as though you've wearing a |
| name. They could have opted to call “Duracell | | | | completely different outfit for a fraction of the cost |
| “Proctor and Gamble Batteries”, but they | | | | of buying one. |
| didn't. They didn't because they recognize the | | | | Sophisticated? |
| importance that the name and image of their | | | | If you think funny t-shirts are for children then why |
| products has on perception and the likelihood that | | | | not consider vintage t-shirts? Vintage shirts have |
| someone is going to buy their products. | | | | many of the same advantages as funny t-shirts, |
| You can't change your name, but you can mould | | | | however if you find they get in the way of your |
| your image. The clothing you wear has an impact on | | | | sophistication then don't go sacrificing that for no |
| the way you're perceived. And, unlike food brands, | | | | one. Opt for a vintage t-shirt instead. |