| Polo shirts are not just fashion items-they're also a | | | | creating a design. Again, the design choice will depend |
| great way to increase company awareness and | | | | very much on the intended use of the shirts, and |
| promote company identity. A polo shirt with an | | | | who will wear them. If they are for employees of a |
| eye-catching design effectively turns the people who | | | | retail business, for example, you will most likely want |
| wear your shirts into walking advertisements, and | | | | a design that is not too flashy-one that includes your |
| that can translate into both increased profits and | | | | company name and logo, but little more. If your shirts |
| increased staff morale. Whether you're designing polo | | | | are for company sporting events, you may want a |
| shirts for your staff, your clients, or both, there are | | | | design that is more fun, more colorful, and more likely |
| some things you should keep in mind when designing | | | | to attract attention. |
| them. | | | | Humorous slogans are always good for trade shows, |
| When choosing shirts, think in terms of style, color, | | | | as long as they are slogans that will not date easily-if |
| and fit, and choose a shirt that best reflects both the | | | | you want your promotional polo shirts to be used for |
| intended use of the shirts, and the image you want | | | | a long time, choose a slogan that will stand the test |
| them to project. The shirt you choose for a | | | | of time. If your shirts are intended to promote a |
| company sporting event won't necessarily be the | | | | special product or are part of a larger advertising |
| same style as one you buy for your employees to | | | | campaign, the slogan should reflect this-in these cases |
| wear at work, and may be different again from | | | | it can be a specific message that is tailored to the |
| shirts you choose for promotional use as giveaways | | | | theme of your overall advertising campaign, and may |
| to clients or at trade shows. You'll want to buy shirts | | | | include a current popular catchphrase. |
| in a range of sizes, and choose colors that are in | | | | Finally, consider where you want your company name |
| keeping with your existing company logo or design | | | | or advertising message to be printed. The three |
| colors. | | | | standard print locations are the left breast, either |
| Next, consider the cost-as with all other decisions, | | | | sleeve, or the back of the shirt. Again, this choice will |
| this will depend on how the shirts will be used. Polo | | | | depend on the purpose of the shirts-for example, |
| shirts vary in price from less than ¤5.00 to | | | | most work shirts include a design on the left breast, |
| more than ¤10.00. If your shirts do not need | | | | whereas you may want a larger design on the back |
| to be long-wearing-for example if they are to be | | | | of the shirt for advertising and promotional purposes, |
| used as promotional items that don't need to have a | | | | or for company picnics and sporting events. |
| long "shelf life", you can get buy less expensive shirts. | | | | Note that these decisions cannot be made in |
| However if you are buying shirts for employee | | | | isolation-your choice of print location will influence |
| uniforms it always pays to buy quality, as they will be | | | | your design, and each factor will influence the choices |
| longer-wearing and you will not need to replace them | | | | you make in other areas. Always keep in mind that |
| as often. | | | | your overall shirt design should be in keeping with the |
| Once you've decided on the style, the next step is | | | | way you want your company to be represented. |