| With the rise of technology it has made it that much | | | | market a product to them and I bet you will see |
| easier to become successful online. It also allowed all | | | | movement. Any movement these days is great with |
| the bad apples to become successful as well. Those | | | | the amount of competitors targeting any given |
| who educate themselves and continuously stay up to | | | | audience. If done correctly niche marketing can be |
| date on latest marketing trends will prosper. Those | | | | very powerful business choice. Take marketing to |
| who don't well they will end up on | | | | sports fans in the city of Boston. Now you take that |
| I am not sure why people choose to reinvent the | | | | group and target those fans that enjoy fashion and |
| wheel. There is no room for reinventing the wheel | | | | street wear and you have just found yourself niche |
| these days. Do you know how many people I speak | | | | within a niche that could blossom. Boston Knucklehead |
| with that have decided to start a social networking | | | | takes this approach and targets a few niches within |
| site? Why? MySpace and Facebook are not going out | | | | the Boston sports fan community. |
| of business any time soon so you better bring a few | | | | By doing this they can allow themselves to take |
| truckloads of venture capitalist funding with you and | | | | many different marketing approaches and target a |
| truly smart programmers to not just bring them | | | | handful of audiences within an audience. It allows |
| down but only to catch up. Marketing a niche within a | | | | Boston Knucklehead to keep their options open as |
| niche seems to be the way to go. Boston | | | | much and as wide as possible while offering Boston |
| Knucklehead, a Boston themed t-shirt company has | | | | based clothing that fits into vastly different audiences |
| done just that. Focusing on a city and then a specific | | | | that all enjoy one product. This is not an easy defeat. |
| group with in that city is exactly what it will take for | | | | Although you are dealing with greatly different |
| new upcoming online businesses to succeed. | | | | audiences within one target there have to be |
| There is too much noise online these days and | | | | aspects that appeal to both masses in order for this |
| targeting a national brand takes a great deal of time | | | | type of marketing to succeed. Something simple like |
| and money. Finding a niche that you have a | | | | t-shirts takes a well thought out plan. With the |
| commonality with is a great starting point. Finding a | | | | economy slowly crumbling all audiences will keep a |
| niche that doesn't have much competition is even | | | | watchful eye on where they spend their hard earned |
| better. They are still out there you just have to look. | | | | dollars. If you are going to start online business do |
| Take a hobby for example; some of the best | | | | your homework and take a look around you and see |
| businesses have started from marketing to obscure | | | | how many others are already doing it. The last thing |
| hobbies. Finding a group of people that enjoy doing | | | | you want to do is sit there and only spin your |
| something that is not completely mainstream and | | | | wheels. Find a unique niche and open it up. |