| Companies use various methods to promote their | | | | shades like blacks, whites, blues and reds, keeping in |
| products and services. The most common | | | | view the company's color theme if any. The |
| promotional items range from calendars, Mugs, pens, | | | | company can do with just displaying its name and |
| coasters, bags to custom t-shirts. All these come | | | | logo and keep the t-shirt design simple. |
| with the company logo and byline embossed on them | | | | Similarly, if the t-shirt is being designed as a gift on |
| so that the consumer remembers the company | | | | the sales of its product the company should select |
| every time he uses the free gift. Another major | | | | better quality fabric and use attractive color |
| benefit is that the free gift serves as a source of | | | | combinations which do not clash with its logo, as |
| relatively reasonable advertising in the absence of | | | | these t-shirts will reach a wider audience. T-shirts |
| any other form of advertising by the company. | | | | which are being designed for a particular event like a |
| Custom T-shirts are one of the most preferred gifts | | | | conference can clearly print the date and conference |
| that companies give to their clients and employees. | | | | logo on the back and keep front uncluttered for any |
| This is because every time the t-shirt is worn the | | | | badges or identity cards which may have to be |
| company gets mileage in the form of recognition of | | | | pinned. |
| its brand name and business. A well designed t-shirt | | | | Custom t-shirt design is an art and a powerful tool to |
| with appropriate text also attracts the attention of | | | | reach the masses and educate them about your |
| many. | | | | existence. This task should always be delegated to |
| A company should bear in mind that custom t-shirts | | | | an expert who can advise you on what is right and |
| carry the image of the company outside its premises. | | | | wrong with your design. The implications can be far |
| They serve as a message to the world as to the | | | | reaching and it will be a lot of wasted money if the |
| existence, business and nature of the company. A | | | | design is improper. A company should always order a |
| well designed t-shirt will create a positive impact on | | | | few prototype t-shirts or request for computerized |
| future sales and at the same time a tacky t-shirt | | | | color copies to know how different designs and color |
| design may undermine the very purpose of the gift. | | | | combinations look and the impact they create. |
| Aspects that have to be considered while designing a | | | | A very important point that should be kept in mind is |
| custom t-shirt is selection of the fabric, color | | | | that custom t-shirts should never be cluttered with |
| combinations to be selected, the sizes in which it can | | | | too much of information as this will not only make it |
| be made available, the text and logo to be displayed, | | | | difficult for a person to read any intended message |
| the target audience and the budgetary constraints | | | | but also create confusion. The text should be bold |
| For example, if the t-shirt is being designed for in | | | | and clear and logo distinguishable to make the right |
| house employees the company can select neutral | | | | impact. |