| Have you ever tried not to read a t-shirt? People of | | | | t-shirts are worn by staffers as uniforms at such |
| all cultures, nationalities, and ages wear t shirts. As | | | | events, distributed as souvenirs or may end-up being |
| popular as jeans, t shirts can be wearable art, a | | | | distributed commercially. Brand awareness is still a |
| means of identifying with a group (such as family | | | | popular trend and even as clothing manufacturers |
| reunions), a forum to express political statements, | | | | have turned their products into promotional vehicles |
| religious beliefs, or preferences running from wild life | | | | in and of themselves, t shirts can take that concept |
| to wild parties, and everything in between. The key | | | | one step farther by being clothing that promotes |
| to the popularity of t shirts lies in its ability to be | | | | other products and services. |
| whatever you want. | | | | T shirts are indeed items of clothing - and |
| Using t-shirts to promote your organization, company, | | | | inexpensive ones at that. This is obviously why the |
| or business is a wise choice. Just think about how | | | | popularity of t shirts as promotional items is what it is |
| many people see and read t shirts everyday. Having | | | | today. You will be hard-pressed to find anyone who |
| people advertise for you can cost you about the | | | | will simply throw away a new piece of clothing and |
| same price as a brochure; except the brochure may | | | | most people will, at the very least, give a tshirt to |
| or may not actually ever be read. And even if it is | | | | someone else if they themselves don't want it. |
| read, chances are high it will only be read by one or | | | | However, fashion is probably a more powerful factor |
| two people. That is definitely not the case with a | | | | in this than frugality. Take the classic tuxedo t-shirt |
| t-shirt! T-shirts are read multiple times a day by | | | | as an example; most anyone can think a fun way to |
| multiple people. "That's true" you may say, "but how | | | | use this design and customizing it with your |
| do I get people to actually wear my ad?" It doesn't | | | | promotional text on the back puts it to work for you |
| have to be an ad and you are more likely to peak a | | | | instantly. |
| person's curiosity if it is not an ad. That's the key | | | | This is the essence of fashion - people seem willing |
| actually; to peak curiosity. When you can peak a | | | | to wear someone else's message because they feel |
| person's curiosity, they will do their own research. | | | | it says something about themselves. When products |
| And when they do their own research, they are | | | | or services are promoted in a way in which the |
| more willing to buy into it. | | | | wearer is willing to be identified, t-shirts become a |
| Once upon a time printing t shirts to promote | | | | ubiquitous promotional vehicle. Simply walk down any |
| businesses was 'kind of neat idea'. Now it is rare to | | | | urban street in the world to see for yourself. Let's |
| have a business identity program without a t-shirt. | | | | once again compare it to a brochure or flyer: if you |
| Businesses and organizations that have nothing to do | | | | were to mail promotional brochures to 100 potential |
| with the fashion industry often have t-shirts | | | | clients perhaps 200 people will see it. But mail out 100 |
| produced for corporate identity, as PR material for | | | | decent looking t shirts instead and you launch 100 |
| sales promotions and special events. Often these | | | | walking billboards! |