| ectiveness of custom t-shirts as a promotional | | | | band, for instance, would always want to sell their |
| gimmick can't be denied because for decades top | | | | promotional custom t-shirts at their shows. |
| companies have been using them to promote their | | | | Digital or Silk Screen |
| products and services. However are promotional | | | | Cost per shirt is another big factor in dealing with |
| custom t-shirts for every business? Also, how can | | | | custom t-.shirts as a promotional item. While digital |
| they be implemented in a promotional campaign in a | | | | printing technology has encroached heavily into the |
| cost effective manner. | | | | traditional silk screen t-shirt business, there is still a |
| Sell or Give Away | | | | place for silk screen. For instance, for smaller orders |
| To begin with, custom t-shirts when used as a | | | | of custom t-shirts digital is the only way to go, |
| promotional device are distributed in one of two | | | | because it is going to give your lowest cost per shirt. |
| ways. That is, that they are either given away or | | | | However; for larger numbers of custom t-shirts you |
| they are sold, preferably at a profit but not | | | | will reap your greatest savings by going with silk |
| necessarily always so. Where they are distributed can | | | | screen. |
| have a big impact on whether or not they can be | | | | Color Schemes |
| sold or not. | | | | Color schemes are still one more consideration. The |
| Trade Shows and Fairs | | | | ink that digital printers use is a thin type of ink and |
| For instance, if you were operating a booth at a | | | | works best when laying darker colors over lighter |
| trade fair, you may want to consider giving your | | | | colored fabrics. However; if your design calls for |
| custom t-shirts away to people who are | | | | lighter colors to be laid over darker fabric then you |
| demonstrating an interest in you product or services | | | | will have to go with silk screening that used a much |
| or live in a geographic location where exposure may | | | | thicker ink. |
| be particularly beneficial. However, a performing rock | | | | |