| Currently there are just a handful of t-shirts stores | | | | western brands" He goes on to explain how |
| that cater to the Indian market that is one of the | | | | copycats of famous western brands mass produce |
| biggest markets in the world. Some of the factors | | | | and sell t-shirts for very low margins. The weak link in |
| this we could think of were, Lack or | | | | this chain is the relevance of the western designs to |
| entrepreneurship, perception that Indian consumers | | | | the Indian market. One of the major Indian brand |
| wont buy online and probably a lot more. But things | | | | Tantra has India specific t-shirts, but most of the |
| are changing soon, as markets evolve they are | | | | designs are a tourists perception of Indian culture. |
| getting more and more competitive. | | | | DMin.in with specific focus on people who have a |
| Innovation and Customer appeal is where this | | | | sense of humor and are looking for fun ways to |
| industry is heading to. At the end of the day major | | | | express themselves is a first of sorts in the Indian |
| players have more or less the same quality of basic | | | | market. T-shirts like "Jooth Bole Ghoda Kate"(a |
| t-shirt and print and offer t-shirts at more or less the | | | | Mumbai-slang twist on an old hindi proverb), "Picture |
| same price. How does one get ahead in this race. | | | | abhi baki hai mere dost..."(A famous Shahrukh Khan |
| Well One recent entrant wants to change this whole | | | | quote, but now referring to the image of a bikini clad |
| equation. DMin the self styled entrepreneur says "We | | | | babe loading only half from the internet.) Or Ganpath |
| saw a gap in the Indian t-shirt market, online and | | | | Sab Daru Peegaya.. a lot more of these are on |
| otherwise. On both the places there was a lack of | | | | DMin.in with new designs added every week. Finally a |
| innovation and creativity. Most of the online stores | | | | brand that enjoys what it does and gives a fun way |
| just carried copies of t-shirts available on US online | | | | for people to express themselves. |
| stores. The retailers were happy copying established | | | | Now the website includes a geek and gamer section. |