Building a Great Online (t-shirt) Shop

So you're jumping into the t-shirt business and you'veEasy checkout; The faster and easier it is for
gotten past the production stage. Got a few t-shirtssomeone to checkout, the faster and easier it is to
designed and printed and now comes the hard part.have a new customer. This should be as short and
Selling them. Like most t-shirt brands, you're definitelypainless as possible.Enclothe used paypal's express
gonna have to open on online shop. Building a greatcheckout for people who want to cut to the chase
online shop is not an easy task.and not fill out address forms.
For starters, offer products that are high quality. OnlyGreat Customer service; It should be super easy for
your best t-shirts should be up for sale. Don't settlea customer to follow up on an order, if they need an
for trying to sell tees even you wouldn't wear.exchange, refund or just want to know the status."
You should also know your customer very well. TheCheck out Derek's shop:
easiest way to sell t-shirts is to have a good idea ofHere's what Deny of New Leaf Clothing says:
the psychological factors that would turn a visitor into"Usability is key – our customers want to see the
a customer, and knowing your customers well givesproduct and easily browse through it. At New Leaf,
you a head start.we show our designs as a graphic along with the
Customer experience is one of the most importantprinted shirt. Because we use the whole tee as a
things to consider. You shop should be memorablecanvas, the photograph of the shirt is important in
for positive reasons.that it gives ours customers an idea of how the art
But don't just take our word for it...is positioned and how the shirt looks on them. We
also have an information column containing design
Here's what Derek of Enclothe had to say:name, concept, color, and cost. Making things easy
" In my opinion several elements make a great onlineand convenient allows our customers to not lose
shop;focus on what they came for, New Leaf designs."
Great Shirts; This is primary. The whole reason for anCheck out Deny's shop: On your journey to building a
online shop to exist is to sell t-shirts. If the designsgreat shop, keep your goals in mind. Keep persistant,
aren't fresh, interesting, innovative, and printed onset your eye on the prize, and have fun!
quality stock then forget it. They won't stick aroundWHAT ARE YOU DOING TO BUILD A GREAT
to experience the rest of the shop.ONLINE SHOP?