| Plenty of t-shirt sites offer specials. Buy three get | | | | committed to a purchase and asking for additional |
| one free, free shipping of orders totaling a certain | | | | items is taking advantage of the habit you've already |
| amount, percentage off an order and a bunch of | | | | exhibited. On the outside it may just seem like a little |
| others to increase the amount of the purchase. One | | | | additional money here and there, But if it done to |
| method that isn't seen too often is the standard up | | | | every single customer that is encountered, it can |
| sell. Many large online retailers use this method | | | | multiply into a significant amount. |
| successfully, but it appears that most t-shirt sellers | | | | This is a strategy that works with retail sales, but |
| have been convinced that the shortest path to | | | | can be many times more powerful on the internet. If |
| checkout is the most successful which it may not | | | | you can get a visitor to commit to a small sale at the |
| always be. | | | | beginning and during the checkout process, present |
| Most customers are creatures of habit and basic | | | | them with additional items, it is surprising how the |
| human nature is what it is. With this knowledge | | | | amount of the purchase will grow. |
| visitors can be converted into customers. If you | | | | If you've ever registered a domain name with |
| monitor your customer's actions you can identify | | | | Godaddy you understand the concept. First, you pick |
| when a visitor is triggered to get out their credit | | | | the name which has a minimum one year registration, |
| card, and use that information to develop a strategy | | | | but a 2 year registration is automatically set for you, |
| to improve your sales efforts. If you understand | | | | doubling the order amount right off. As you proceed |
| what triggers create sales you can come up with a | | | | through the checkout process you are offered the |
| plan that will work on a large portion of your buyers. | | | | opportunity to add a whole slew of additional |
| If you learn to exploit a visitor's tendencies to | | | | products and services to your order like hosting, |
| develop habits, you have everything you need to | | | | email, additional domain names and more. There is a |
| create sales that become larger and larger as the | | | | simple reason why they do this and that is because it |
| person becomes more involved with your site. | | | | works. |
| Obviously, this will sell more shirts and make more | | | | Now, you're not selling domain names or lunch meat, |
| profit. | | | | so how can this work for your t-shirt site? Let's say |
| For a habit to work for you, you need to drive a | | | | you have a new shirt and for a limited time you are |
| visitor to complete a purchase. For example, you'll | | | | offering it at a special price. A visitor recognizes that |
| understand how this works to create larger sales if | | | | getting that shirt at your special price is too good to |
| you've ever been to a deli. Say you order up a | | | | pass up, then adds it to his or her cart and begins to |
| pound of roast beef, the employee will put more | | | | check out. That visitor is then presented with |
| than that amount on the scale, never less. Then | | | | another special offer on a second shirt or say a |
| they'll ask you if you want some taken off or if it is | | | | package of limited edition prints that is only available |
| okay. | | | | to them when purchasing the first shirt. If the second |
| As the customer making the request you have | | | | shirt or package is added to the order the total of |
| already committed yourself to the pound of roast | | | | the sale increases as do your profits. |
| beef you asked for. Now, most of the time | | | | You don't want to overload your customer with too |
| someone will say that the additional roast beef is just | | | | many options and you may only want to use this |
| fine, not wanting to make a big deal of it. It normally | | | | strategy from time to time so not to wear it out. If |
| doesn't stop there, when you are handed the roast | | | | you use your imagination you can come up with all |
| beef you are then asked if there is anything else you | | | | kinds of offers that can increase the amount of a |
| need. You've already committed to a purchase so | | | | sale and add to your bottom line using this type of |
| there is a good chance that you would be inclined to | | | | strategy. |
| purchase additional items like some cheddar cheese. | | | | = T-Shirt Madness! |
| The reason this works is because you originally | | | | |