| If you're looking to have some promotional T shirts | | | | make sure that you stand out from the other |
| made, then perhaps you already know what you | | | | exhibitors, and especially your competitors. As well as |
| want, who they are for, and why you need them. | | | | having an impressive stand, you'll also want to make |
| Alternatively, you might not know what you're | | | | sure that you personally stand out, so a good |
| looking for, or what's important. | | | | promotional T shirt or polo shirt is a great idea. |
| Here's what you need to know. | | | | 7. If you speak at conferences or events, then |
| 1. You'll want to establish who your promotional T | | | | perhaps you don't need to wear formal clothing. You |
| Shirts are for. You'll have different requirements from | | | | might be able to wear a smart polo shirt with your |
| your T shirts if they are for your staff to wear for a | | | | company details on, so that people can recognise |
| one day event, compared to if they are for your | | | | you, and your company. |
| customers. | | | | 8. If you're giving out flyers or offering a free sample |
| 2. If you need your promotional T shirts in a hurry, | | | | of your product, then your target audience needs to |
| then you'll want to choose a company who provide a | | | | know who you are. It's important that your |
| quick turnaround. Obviously, the more notice you can | | | | promotional T shirt explains this, and also tells people |
| give the company printing your T shirts, the better. | | | | how to contact you. Is your logo and message easy |
| 3. If you're giving away your T shirts as prizes, then | | | | to read? |
| you'll want them to be good quality, so that they are | | | | 9. You'll need to make sure that the colours and sizes |
| a worthy prize. You don't want your target audience | | | | you choose for your t shirts are appropriate for your |
| to get a bad impression of your company. | | | | target audience. You don't want to give the wrong |
| 4. If you're giving your promotional T Shirts away, | | | | impression of your company, or seem disorganised |
| perhaps to people passing by your shop, or then | | | | by not having what people are looking for. |
| you'll definitely want them to be eye catching, and | | | | 10. Even though you might have a budget in mind, it's |
| something that people will want to wear, so that | | | | much more important to get the right sort of |
| they are advertising your company to product for | | | | promotional T shirts than worry about the cost. It's |
| you. You don't want your promotional clothing to be | | | | much harder to rebuild your reputation if you appear |
| used as a duster, or shoved to the back of a | | | | at an event representing your company in a badly |
| drawer. | | | | fitting, or hard to read T shirt. You don't want to |
| 5. If you're making your promotional T Shirts available | | | | give away or sell poor quality T shirts with spelling |
| to buy, then it's even more important that they | | | | mistakes, in the wrong sizes and the wrong colours. |
| offer value for money, and last well. You don't want | | | | You want your customers, to feel like they have got |
| people to complain that they have wasted their | | | | a good product, whether they've paid for it or not. |
| money. You might be a sports team, or running a | | | | Now you know what to look out for, you can ensure |
| special event for your club, and offering T shirts as a | | | | that you get the right promotional T shirts for your |
| memento of the event. | | | | needs. |
| 6. If you attend many exhibitions then you'll want to | | | | |